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NLP - Basic Text Processing

Machine learning algorithms cannot work with raw text directly and therefore the text must be converted into numbers. (specifically, vectors of numbers.)

Cohort Analysis in Python

Cohort Analysis is done by companies to get a better understanding of the behaviour of customers or users. Cohort refers to a group of people in a study that share...

Selecting Publisher for Display Ads

Finding the right publisher is crucial for the success of your marketing campaign. Site-direct buy from publishers provide advertisers an advantage over their competitor such as better ad quality, ad...